You could see that it was possible to create an affiliate program directly on your WordPress site. In this new article, I wanted to address the other side of affiliate marketing : how this technique will allow you to monetize your blog. Indeed, we had seen that affiliation could work in both directions:
- You have something to sell and you create your own affiliate program (Evergreen Wealth Formula 2.0) to boost your online store
- Or, you are a blogger / influencer with a certain audience and offer recommendations to your readers.
In this second option, you become a partner of the brand that offers the affiliate program , so you are a prescriber and you will earn a commission if you generate a sale.
What is affiliate marketing?
The affiliate marketing is a relatively new technology as it existed since the beginnings of internet and e-commerce sites. The principle of affiliate marketing is simple: a merchant site that sells products online (physical products, dematerialized products, online training etc) offers a partnership (affiliate program) to other websites such as blogs for example, to promote their products / services. If affiliates allow the program’s site to make a sale, they will be paid a commission .
How are the links tracked (followed)?
If you sign up for affiliate programs, you will get one (or more) URL that will be yours. Thus, if you include this kind of URL in an article or a banner of your blog and that the user clicks on it, a follow-up will be done, this is called tracking. The affiliate URL resemble normal URL but a parameter is added at the end of it, such as: www.programme-affiliation.com = lawebeuse? This is obviously one of many examples.
Cookies are there to remember you: it is possible that the user clicks on your affiliate link but that it does not take action, that is to say that it does not make purchases at once. If, by chance, this same clicker later returns to the site to which you are affiliated and makes a purchase, you will still receive your commission. It’s the magic of cookies! Of course, depending on the affiliate program you choose, you will have time. Some programs offer to track links for 1 year and others only a few months. This is well specified in the clauses that you must accept to join the program.
Affiliate Marketing and Moral Ethics
Come on Is affiliate marketing (Evergreen Wealth Formula 2.0) an honest practice? At first glance, I would say YES if it is used by honest people. Let’s say it’s legal as long as you follow the guidelines .
What I think?
I myself chose to monetize my blog via affiliate marketing for the simple reason that I find it clean. That is, I hate to visit blogs that use annoying popups of Adsense ads all over the place. It was therefore unthinkable to do the same on La Webeuse. Nothing more horrifying than all these pubs that we can not close (sometimes) and that takes us to another site! It’s clear, I’m running away! So I prefer to use affiliate programs but not just any and that’s where ethics come into play. For my part, I regularly use resources that I pay (it is one-time services, marketing tools, hosting etc) and in whom I trust: I know the product since I use it myself . Only then, I look if these sites offer an affiliate program and if so, I postulate.
So, I’m not ashamed to offer a product to my reader Unlike some blogs where monetization can pass above the moral, but generally, we quickly find this kind of blogs.
What Google thinks?
Beyond the honesty that we can have with Internet users, it must also be transparent with Google and follow the rules that are imposed on us. Often, even, it is the affiliate program that imposes rules that go in the same direction as those of Google and that you must absolutely follow at the risk of being removed from the program. Google says a paid link must be assigned an attribute of type rel = nofollow . Even though Google does not specify the difference between a sponsored article and an affiliate link since it only talks about paid link, I prefer to use the nofollow attribute, at least it’s clean and clear. For more explanations, I invite you to read this article .
But Google also says that affiliate links should only represent a small part of the blog’s links. The idea is not to copy stupidly the product sheets of the seller site. It would be a heresy! No, Google explains in this article , that affiliate links must be placed in quality content that provide added value to the user. Otherwise, the partner site may never be referenced
How to be transparent with your reader?
There are no secrets, if you monetize your blog with affiliate links, you must announce it to your reader. Just as social networks do when they show you an ad in your news feed (often referred to as a sponsored post).
You can then create a dedicated page on which you note your monetization policy, you can note, near the link, a message that announces that it is an affiliate link or you can differentiate your classic links with the link of affiliations. For example, on La Webeuse, it is noted in several places that I am likely to propose an affiliation link and that you will recognize them easily because they are blue instead of being green. At first glance, you will know how to differentiate them.
What does the user get out of it?
In fact, the user does not benefit from it strictly speaking, but most importantly, clicking on the link will not cost him more. However, it can happen that the user gets a discount thanks to the partner link. In fact, affiliate programs could be considered win-win, meaning that all parties win.
If we follow the logic of honesty: an affiliate link should be placed only on a quality product that we want to recommend because it is a good product, so the user finds an article-review that gives him an impartial opinion, and the brand makes a sale that it might not have done without the help of the partner or increases its notoriety. Everyone makes a profit.